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“The great revolutions in
human history have often been brought about by new ideas: by new ways of seeing
that have shattered old certainties.” (Robinson, 2011 pp. xvi)
Food waste is
not something that is considered to be of much importance to the average European.
In fact, each person wastes between 90-115 kg of food every year; the
consequences of which threaten sometimes seemingly distant and complex issues
including climate change, resource scarcity, illegal migrant labor, the
recently coined diabesity epidemic, poverty, climbing global food prices, air
pollution, and hypoxia just to name a few.
According to
Tristram Stuart (Tristram Stuart: The global food waste scandal [video], 2012), food waste occurs
within all stages of the food industry from agricultural production, processing
and grading; to distribution, supermarket retail, the service sector, and in
our own homes.
Developed countries are the worst offenders, hoarding huge
stockpiles of surplus food and throwing away perfectly edible produce as a
result of supermarket specifications regarding shape and size, and aesthetic
variation that occurs naturally and has no ill-effect on the edibility of food
whatsoever.
Consumers, for decades and more so in recent years, have been
throwing out items according to packaging labels with little thought given to
whether the food being discarded is actually edible or not. This is where The
Scrap Lunch Project finds its niche.
Ken Robinson,
author of Out of Our Minds (2nd
ed., 2011), believes that in order for humanity to respond to the inevitable
challenges that lie ahead, the world must loosen its grasp on old-fashioned
educational systems that have been institutionalized since the industrial era
and no longer serve a purpose fit for our future. As a society, we are
progressing from a period when growth equaled progress to one of progress
without growth but how can this be done?
Robinson (2nd
ed., 2011) anticipates the necessity for creative thinking and innovation in
all areas, employing emotion and reason to promote a cultural shift. Meadows
(2001) agrees, stating that “Systems thinking by itself cannot bridge that gap.
But it can lead us to the edge of what analysis can do an then point beyond-to
what can and must be done by the human spirit.”
Through AtKisson’s (2011)
exploration of ‘the tragedy of the
commons’ as the rationalization behind human apathy and the voluntary
ignorance shown towards the great tribulations of our time, it is imperative
that The Scrap Lunch Project employs collaboration and creativity to deploy
messages to the student community that are received with both emotion and
reason. It’s not an easy gig.
References:
AtKisson, A. 2011, Believing
Cassandra: How to be an Optimist in a Pessimist’s World, 2nd
Ed., Earthscan, London
Meadows, D. 2001, ‘Dancing with systems’, in Whole Earth, winter 2001
Robinson, K. 2011, Out of Our
Minds: Learning to be Creative, revised edition, Capstone Publishing,
United Kingdom
Tristram Stuart: The global food waste scandal [video], 2012 London: TED
Conferences, LLC.
People throwing out food on blind faith in an arbitrary date stamp drive me nuts!
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